Market research projects can be carried out either as stand-alone projects or as part of a larger assignment.
Typical assignments have required full management of the research process – research strategy, design, implementation, analysis and recommendations. Smaller assignments have generally constituted one element – such as moderation of groups or design of questionnaires.
Capabilities Include:
Research Strategy
Including developing and creating strategies for client research departments / teams
Desk Research
Including commissioning and management of information retrieval
Primary Research - Qualitative
Face to face research – focus groups, individual depths (one to ones, duos, triads)
