Brand Strategy is the core competency of Sinclair Barnes and we believe, at the core of every successful company and organisation.

A brand is more than a logo. A brand comprises the values, objectives, tone of voice and most importantly the distinctive positioning of any product, service, company or campaign. Sinclair Barnes has been involved in building brands for over 25 years.

Projects have ranged from complete re-brands of companies (many of which have gathered multiple brands by merger and acquisition) to on-going assignments working with companies to maintain brand relevance to their target audience. We have many long-term clients for whom we have carried out most or all of the tasks below.

Strategic Brand Advice

• Bespoke advice at Director level

Brand development

• Brand strategy
• Brand audits

Marketing strategies

• Strategic development
• Research & analysis
• Marketing intelligence
• NPD
• Marketing communications